Initially this project was presented as a chance to improve a high profile experience on ModCloth with fast, incremental change. Our small team quickly realized that in order to make a big impact we needed to take a few–okay, many–steps back and take a hard look at all the pieces of the experience.

Through several rounds of research and design iterations we landed on a solution that resulted in 12% increase in conversion, 3X the number of clicks to other products, and 18% increase in add to bags.

Working iteratively meant sketching when necessary rather than heavy documentation, working side by side with the engineers and constantly testing our thinking against real customers through both qualitative and quantitative research. In the end it was a very successful project with an extremely small team that truly focused on the customer as well as exceeding the expectations of ModCloth's leadership.  The best kind of project.

Working on ModCloth's checkout was a lesson in creating the best experience for the customer as well as the most efficient technical solution for our team. Not only did we design a responsive solution for a consistent end user experience but it also allowed our team to make easier and more frequent updates to an otherwise stagnant experience.

To understand the extent of the changes we needed to make we first had to understand the complete picture. We accomplished this by extensive competitive analysis, user research, examining our data and mapping the holistic experience with our technical team and the folks who have direct access to our customers – Customer Care Advocates.

From there we designed a solution that ultimately pulled everything into one page and provided the customer with a cleaner and more efficient experience across all devices.    

Connecting the dots and filling the gaps in our customer facing review experience was the primary focus of this initiative . Through content audits and customer interviews we identified key areas in our reviews experience that needed to be updated and – in some cases – completely overhauled. Many of our recommendations were small and iterative while some required much bigger picture thinking about the business and ModCloth's online community going forward.

This project allowed us to not only think about the reviews experience but imagine how it could potentially connect to other vital pieces of the business (such as our Style Gallery and Fit For Me initiatives) and become a more effective feature.

Migrating our backend systems into Oracle was no small feat.  This required a redesign of our proprietary Supply Chain software of which I was the Senior Designer.  It also required a thorough understanding of our entire Supply Chain process–starting all the way from how our buyers source a product to how that same product is sold on our website.

As with all projects I took a step back in order to fully understand the current process.  This one was quite different from others as it is an internal tool with multiple use cases and where the primary UX goals were ease of use and efficiency. I visited and shadowed the Buyers in Los Angeles, I worked with Engineers to understand technical restraints and requirements and I worked with the Product Launch team in Pittsburgh to understand how they use the tool as well. 

In order to make sure we didn't commit to difficult technical decisions too early on I made sure to produce wireframes that were fairly loose in nature and easy to update. This made communicating ideas within the technical team easy and agile. Once we agreed on the direction I created much more detailed mocks which included visual interface design.

It always helps me understand what we are doing, why we are doing it and what pieces of the puzzle we are missing when I start with sketching.  It allows me to document all my questions and also allows me to think through the bigger picture. All too often I've found that jumping into digital wireframes can commit you to an idea way too fast. 

Sketching also gets everyone on the team into the right frame of mind–that this stage is for thinking through the problem, nothing is precious and all ideas should be explored.  My sketching ability ranges from very loose to detailed depending on the project needs.  Sometimes I use them just for me–to validate that I understand a workflow–and sometimes they are used as a communication device for team members and stakeholders.  Either way they are a vital piece of the project and my process.

I am always looking for new ways to effectively communicate ideas to stakeholders, team members, clients and customers.  I am always willing to try new methods and visualization techniques for the best results. I also design documents to make sure they can be passed around without explanation.

While I employ many of the same visual techniques I also realize all projects and project stages are quite different and I tailor each sketch, document, prototype and fidelity level to the project needs.

These are just a few samples of documents I've done over the years.

I love trying to make any design problem easier to understand through effective information design. My work spans print, web sites, communication devices and the like. 

These are just a few samples.

Over the years I have incorporated icon design and illustration into much of my work.  These are samples from various projects.

Before moving into the UX/UI role at Brunner I did primarily Art Direction for digital entities.  Many times the projects included some level of site architecture and planning as well as art direction and design work. 

Clients included (but not limited to) Heinz, GlaxoSmithKilne (Abreva, Aquafresh), Huffy, and amfAR.